CHAMPIONS BASKETBALL CLUB
Champions Basketball Club’s vision is to impact youth through basketball by instilling character traits that transcend the athletic arena and will develop a champion on and off the court. I created a branding look that was a bit retro, a bit modern and a bit All-American.
The client wanted to logo to evoke a sense of 1950s basketball typography mix with a sense of futuristic simplicity and an All-American color scheme.
brainstorming
Early brainstorm sketches included the concept of a stylized basketball net and stripes to represent the American flag.